Press

Press & media

Phew is in its first months. We don't have an “as seen in” row yet, and we're not going to put one up before we've earned it. When coverage starts landing, this is where we'll keep it. In the meantime: here's what's on offer for journalists and reviewers, and how to reach the people who can answer questions.

What we offer the press

  • Samples. A tin to anyone writing seriously about sleep, supplements, or sober-curious habits. Email us — we'll ship within two business days.
  • Direct access to the founder. Marius (the person behind phew) answers his own email and will do a 30-minute call about why the formula is 1 mg melatonin and four botanicals instead of the standard 10 mg gummy.
  • Lab reports. Per-batch certificates of analysis (potency, heavy metals, microbial). The full COA system lives at /pages/lab-report; we'll send raw lab PDFs on request.
  • Hi-res product photography. Clean tin shots, lifestyle, ingredient stills. We'll send a Dropbox link.
  • An ingredient deep-dive. If you want to interrogate the science, /pages/ingredients is the entry point. Each active links to the study set we drew from.

Press inquiries

For samples, founder access, lab reports, or anything else — press@tryphew.com. We aim to reply within one business day.

Marius Kerkvliet · Founder · phew · Netherlands.