From first light to lights out

The whole day,
on a strip.

Energy to start it. Focus to get through it. Sleep to end it — three dissolve-on-your-tongue strips, timed to your day.

4.8 average across the line
7 AMEnergy
MiddayFocus
10 PMSleep

How it works

  1. Place a strip on your tongue

    Slip one wafer-thin strip out of the tin. No water, no measuring, nothing to swallow.

  2. Let it dissolve

    About thirty seconds and it’s gone — actives absorbed, no pill sitting in your stomach.

  3. Feel the shift

    A nudge, not a switch. Energy lifts the afternoon, Focus clears the work, Sleep settles the night.

Shop the line

Daytime phew Energy Strips
Lift

Energy

for the afternoons that drag.
50 mg caffeine · L-theanine · B12 · 30 strips
4.7 (612)
Free shipping over $50 · skip or cancel anytime

Anytime phew Focus Strips
Clear

Focus

for the work that needs you sharp.
4 mushrooms · lion’s mane · cacao · 30 strips
4.8 (388)
Free shipping over $50 · skip or cancel anytime

Bestseller phew Sleep Strips
Settle

Sleep

for the nights that keep going.
1 mg melatonin · valerian · raspberry · 30 strips
4.9 (1,140)
Free shipping over $50 · skip or cancel anytime

Best value · the whole day

The Day + Night Set

One of each — Energy for the morning, Focus for the desk, Sleep for the wind-down. The full ritual, in one box, at the lowest per-tin price we offer.

90 strips a month · $0.93/strip · free shipping · skip or cancel anytime
phew Energyphew Sleepphew Focus
30-day money-back guarantee Free shipping over $50 Skip, pause or cancel anytime

Why not a gummy or a pill?

The format is the whole point. Here’s how a phew strip stacks up against the rest of the aisle.

phew stripGummyCapsule
Dissolves in 30s, no waterYesNoNo
No added sugarYesRarelyYes
Precise low dose1 mg5–10 mg3–5 mg
Bedside-ready ritualYesKitchen jarClinical
The honest math

One strip is your whole
sleep stack.

A proper wind-down usually means five separate bottles on the shelf. Sleep puts all of it on one strip that dissolves in 30 seconds — for less than buying them apart.

Melatonin, 1 mg~$8
Valerian root~$11
Chamomile extract~$9
Lavender extract~$10
Hibiscus extract~$8
Bought separately~$46/mo

Approximate retail of individual single-ingredient supplements (typical US online pricing, 2026). Shown to compare formats, not a medical claim — phew is a dietary supplement, not a treatment.

phew Sleep · subscription
$0.97/night
All five, on one strip. $29 a tin — naturally sweetened, no pills, no shelf of bottles.
One tin, not five bottles Start with Sleep · $29
No fine print

Every milligram is on the label.

The supplement aisle hides doses behind “proprietary blends.” We don’t. You can see exactly what’s in each strip, and exactly how much.

No proprietary blends. Each active is listed with its exact amount.
No hidden doses. 1 mg melatonin means 1 mg — a tenth of the aisle.
Third-party tested. Every batch, results you can ask to see.

2,140 better nights & sharper days

4.8/ 5
“The first thing that didn’t leave me groggy at 6am. I take one Sleep strip, read a page, and I’m out. No 10mg hangover.”
R
Renata K.
Verified · Sleep
“Energy strip replaced my 3pm second coffee. Lift without the jitter, and it’s not a whole production — just a strip on my desk.”
M
Marcus T.
Verified · Energy
“I bought the Day + Night Set on a whim and now it’s a habit. The packaging is gorgeous and it doesn’t feel like taking a supplement.”
J
Jules P.
Verified · Day + Night Set
Not sure where to start?

Find your phew in 6 questions.

Tell us how your days run and how your nights end. We’ll point you to the right strip — or the set — in under a minute.

Take the quiz →
Risk-free

Sleep on it for 30 nights.

If your wind-down doesn’t feel different, email us. Full refund or a replacement — no tin to mail back, no questions.

Start your ritual →